Brands Reward Your Fitness Achievements With Useful Products

Brands Reward Your Fitness Achievements With Useful Products

Kiip the mobile game rewards app, is branching out into the world of wellness of offer athletes a little extra motivation to run that extra mile.

Timothy Ryan, PSFK Labs
  • 14 april 2012

Kiip, a mobile application that partners with major brands to offer mobile gamers real-world rewards for their virtual achievements, has expanded their business model to include the growing market of personal fitness tracking apps. The original concept targeted an engaged user-base of mobile gamers, who spent much of their free time on popular titles like Get Jump and Charadium II, reaching out to players at moments when they had achieved milestones within a game to create positive brand associations. “You’ve just gotten a new high score and now we’d like to offer you a free coffee from Starbucks.” Currently, Kiip is giving out five rewards a second across 120 apps with a total base of 30 million users.

Now the company is applying that same thinking to the fitness community in the hopes of making the emotional highs of reaching a personal health goal that much more meaningful. The updated application will reward users when they have achieved a “moment” within fitness applications. For example, if users log their run for the day in MapMyRun, they could get a reward from PepsiCo’s Propel Zero, the brand’s zero-calorie nutrient enhanced water beverage mix packets. This not only provides a brand incentive, but one that is actually useful to the running community, and that level of relevancy may hold the key to Kiip’s success.

In an interview with VentureBeat, director of digital engagement at PepsiCo, Jason Thalappillil, had this to say about Kiip’s expansion:

Kiip has found a meaningful way to target consumers when they’re the most engaged, while providing an opportunity for our brand to reward them for being active.

In addition to Kiip’s partnership with PepsiCo and MapMyRun, the platform has also paired with popular fitness apps Nexercise, LoloFit and GymPact to offer users further ways to engage. This seamless integration into platforms that already have an established community of users should also contribute to Kiip’s long term success. Existing users don’t need to significantly alter their behaviors in order to receive the benefits, while brands are given the opportunity to meaningfully connect with a specific user demographic.

And while on the surface these highly targeted brand messages could be viewed as solely profit directed, the integration into the fitness app platform offers users a rewarded for taking positive actions in their lives. As long as the rewards continue to align themselves with the needs of these communities, then a little added motivation to go that extra mile might not be such a bad thing.

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Sports Debrief

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Ruzwana Bashir

Travel, Startup, Technology

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.