menu

Augmented Reality App Shows You How To Pour A Pint Like A Pro

Augmented Reality App Shows You How To Pour A Pint Like A Pro
Advertising

Bulmers Cider launches a new campaign to interact and engage consumers by educating them about the product

Yi Chen
  • 9 april 2012

Apparently, there’s more to serving a pint of cider than just pouring it in a glass. Bulmers will be launching an augmented reality app that shows users how to professionally pour and serve the alcoholic beverage. To see the animated video, users will need to download the app and point their smartphones at special QR codes. These barcodes will appear on drip mats, posters and window vinyls across 10,000 pubs in the U.K.

The campaign was created by the ad agency Space and also includes other marketing activities such as sampling events and outdoor print ads that encourage consumers to scan the Bulmers QR codes to enter a daily competition. Gareth Turner, Senior Brand Manager at Bulmers, commented that,

People don’t want to be told how Bulmers must be drunk, but if you can bring the brand to life at point of purchase, then people will engage with it.

Bulmers

 

+#advertising
+#technology
+Advertising
+alcohol
+app
+Application
+ar+
+augmented reality
+branding
+cider
+digital
+drink
+Entertainment
+Marketing
+mobile
+QR Code
+technology
+web
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.