The auto brand launches a campaign, where users design a special edition C1 car which will go into production later this year.
Automaker Citroën UK is introducing a new model of its popular C1. The design for the new variant will be crowdsourced from its own Facebook page. Fans of the Facebook page are invited to choose from a variety of interior and exterior features, such as number of doors, interior seat colors, and Bluetooth or satellite navigation. The Facebook app that users will be directed to is called ‘You like it. We make it.’ The most popular configuration will be produced later this year and all participants of the Facebook app will be entered in a contest to win this special edition vehicle.
Citroën’s Melina Kacherou-Carage said of the collaboration at the app’s launch announcement:
This is a really exciting project for Citroën, collaborating with Facebook to use the platform in this way. With a touch of ‘Créative Technologie’, we are taking the choices of many to create a car for everyone. This is crowdsorcing in action. The New C1 Connexion will be a car created for the Facebook generation, by the Facebook generation.
Watch a video of the upcoming design competition below.