Design Creative Of The Week: Mina Mileva [Visual Communication]
The hottest new talent of the week brought to you by PSFK x Arts Thread. This week a young designer who creates paper tapestry QR codes.
In this week’s edition of our series of ‘Creatives of the Week’ chosen from ARTS THREAD’s graduate portfolios, we take a look at the specialisms of visual communication and highlight the portfolio of Mina Mileva, a 2011 Masters graduate from Chelsea College of Art & Design.
Why we like Mina’s work: We like Mina’s adaptation of new and old media techniques to create interesting new ideas.
Tell us a bit about yourself, your background and inspirations:
My name is Mina. I’m a London based Graphic Designer. I received an MA in Graphic Design Communication at Chelsea College of Art & Design. My work explores the sustainability of design and how waste paper can be “brought back to life.” Paper-craft is another central topic in my visual explorations. When it comes to my commercial experience, I am particularly interested in working in print, book design and branding.
Talk us through the pieces on your ARTS THREAD portfolio
The pieces on my ARTS THREAD portfolio are all from my MA course. The tapestry and research book examines the sustainability of language through a modern interpretation of a traditional way of convening information and using a different symbolic code to represent the meaning. Just as traditionally the viewer needs to be familiar with the system of reference in oriental tapestry to understand the story, now the viewer needs to be familiar with the devices that help us understand those codes.
The stop motion animation explores the philosophical ideas that Michael Betancourt expresses in his essay ‘The Aura of the Digital’ (2006). “The “digital object” is the actual form of the digital work — a series of binary signals recorded by a machine and requiring a machine to render this unseen “code” to be read by humans.” (Betancourt, M. 2006) The information behind this Microsoft tag code can only be translated by a machine and in that sense is said to not have an “aura” as it’s mechanically reproducible. The idea was to create a stop motion animation, where the computer-readable coloured information is translated into human-readable materials (coloured paper), keeping the message intact.
What are you currently working on?
I am currently doing more experiments with paper-crafting and old newspapers. I am also working with a university colleague on a series of hand-made stuffed toys.
What work are you looking for?
I am interested in working in print, book design and branding.