Compulsory adoption of implanted devices with breed and contact information is likely in the near future.

Allie Walker
Allie Walker on April 26, 2012. @NYC_Allie

The UK government is expected to make implanting microchips in all newborn puppies mandatory, which would allow for easier tracking and prosecuting of dangerous dogs. The Guardian

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Allie Walker

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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.