menu

Dove Lets You Hack Facebook Diet Ads To Offer Positive Messages [Video]

Dove Lets You Hack Facebook Diet Ads To Offer Positive Messages [Video]
Advertising

A creative campaign targets women to help them feel better about themselves.

Yi Chen
  • 24 april 2012


Dove has released a Facebook app in Australia that lets users create targeted advertising that would essentially replace negative Facebook ads – the ones promoting cellulite creams, bigger busts, or diet fads. The ‘Ad Makeover’ app is part of Dove’s ‘Real Beauty’ campaign to promote positive female body image.

The app allows the user to select one of eight encouraging messages, such as “The perfect bum is the one you’re sitting one,” or “Think of your cups as half full.” The user can then target a group of women to send the message to, for example those thinking about love, career, or travel on their profiles. The video below explains how the marketing app works:

Dove

+#advertising
+#culture
+#technology
+ad
+Advertising
+beauty
+campaign
+culture
+digital
+dove
+Facebook
+Luxury
+Marketing
+Media & Publishing
+Media & Publishing
+Retail
+Social Media
+tech
+technology
+women
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Retail Today
Sustainability Today
No search results found.