A creative campaign targets women to help them feel better about themselves.
Dove has released a Facebook app in Australia that lets users create targeted advertising that would essentially replace negative Facebook ads – the ones promoting cellulite creams, bigger busts, or diet fads. The ‘Ad Makeover’ app is part of Dove’s ‘Real Beauty’ campaign to promote positive female body image.
The app allows the user to select one of eight encouraging messages, such as “The perfect bum is the one you’re sitting one,” or “Think of your cups as half full.” The user can then target a group of women to send the message to, for example those thinking about love, career, or travel on their profiles. The video below explains how the marketing app works: