Over 1 billion non-smartphone users can have access to free e-books through Worldreader’s new platform.
In an effort to reach out to roughly 80% of the population of numerous African countries who own a feature phone, Worldreader capitalized on using feature phone technology by launching the Worldreader beta app. Worldreader Beta can be accessed via biNu, an app that essentially turns a feature phone into a smartphone by enabling access to Google, Facebook, Twitter, and other compatible sites through cloud-based data compression technology. With the Worldreader app on feature phones, users can have access to a wide variety of e-books for free, including books by African publishers that Worldreader is converting into digital format.
Elizabeth Wood, Worldreader director of digital publishing, explains how the Worldreader app works in the video below:
Image by Worldreader