The almost cult-like following of this type of music and its associated festivals is a draw for advertisers.
One Friday afternoon last month, 60,000 tickets at $100 and up went on sale for a major music festival at MetLife Stadium in East Rutherford, N.J., before the headliners had even been announced.
It sold out in three hours.
The festival with the fervent following was the Electric Daisy Carnival, a two-day event next month dedicated to the concert industry’s new favorite genre: electronic dance music. New York Times