After analysis of hundreds of data points collected around the modern family experience and how it is changing, the PSFK consulting team noticed that games are encouraging players to help build local and virtual communities, leveraging various gaming mechanics to increase participation around common goals. Through crowdsourcing, these platforms open up challenges to public discourse and action, while familiarizing participants with like-minded individuals in the process.

Below are the examples we felt supported the theme, ‘Gaming To Build A Better Community’.

Competing To Do Good In Your Neighborhood

Foursquare Encourages Voting Through Civic Duty Points

Children Utilize Gaming Platform To Tackle Humanitarian Challenges