The fast fashion retailer has announced that they will be opening a new franchise.

H&M – one of the world’s largest clothes retailers – intrigued the fashion world on Thursday by pledging to launch a new chain.

The Swedish firm, which has 2,491 stores in 44 countries, kept details about plans to launch the stand-alone chain under wraps but said it will open in 2013 and it has “great faith in this new brand”. Guardian

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