menu

How Can Luxury Brands Prepare For Affluent Millenials? [Headlines]

Retail

As the fastest growing consumer segment in the market, retailers need to learn how to appeal to this group.

Dory Carr-Harris, PSFK
  • 9 april 2012

Echo Boomers. Generation Y. Millennials. No matter what you call them, shoppers between 18 to 29 years old are the fastest-growing luxury consumer segment. In 2011, they spent 31% more on luxury purchases than they did the year before, and they did it at full price. Compare that to Baby Boomers, who only saw a paltry 28% growth in spending, and purchased the bulk of their luxury goods on discounted flash-sale sites. Mashable

+#retail
+Baby Boomers
+Headlines
+infants
+Luxury
+luxury brands
+millenials
+Millennials
+Retail
+Work & Business
+Youth
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.