How To Design The Perfect Toy Store [Pics]

Struck designed children's boutique JouJou at The Grand America Hotel in Salt Lake City.

Emma Hutchings
Emma Hutchings on April 24, 2012.

The Grand America Hotel in Salt Lake City features a number of high-end stores including a new children’s boutique called JouJou. This whimsical and imaginative toy store at the luxury hotel was designed by local firm Struck:

STRUCK wasn’t just delighted to rebrand The Grand America Hotel’s toy store, we embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging—along with original toys and books. The finished location is a magical experience for guests young and old, mixing hand-crafted installations with interactive digital canvases and delicious treats.

Click through to see pictures of the design project and check out the documentary below: