The Grand America Hotel in Salt Lake City features a number of high-end stores including a new children’s boutique called JouJou. This whimsical and imaginative toy store at the luxury hotel was designed by local firm Struck:
STRUCK wasn’t just delighted to rebrand The Grand America Hotel’s toy store, we embraced the challenge of bringing the environment to life. This haven for child-like curiosity includes a stunning new interior, a full brand identity, promotions, merchandise and packaging—along with original toys and books. The finished location is a magical experience for guests young and old, mixing hand-crafted installations with interactive digital canvases and delicious treats.
Click through to see pictures of the design project and check out the documentary below: