The furniture brand channels the popular graffiti artist in its latest campaign created especially for Milan Design Week.
Worried about subway ads getting marred by graffiti artists? One brand isn’t.
IKEA decided to take matters into its own hands, wheatpasting over its own ads in Milan subway stations, a la Banksy and Obey. Created to promote Milan Design Week, IKEA touted the campaign with the tagline, ‘People bring Design to Life’ by pasting stenciled-posters over its subway ads, transforming their traditional out-of-home ads into vibrant, living scenes– and street art.
A ballet dancer stretches on a chair, a knome sits atop a pile of magazines, and records and headphones lay scattered on the floor. All in black-and-white, the stenciled-posters bring contrast to the glossy, colorful ads, creating a visual sensation for subway riders.
IKEA didn’t stop with just graffitiing their own ads; the brand also plastered the stenciled-posters on turnstiles, steps, and walkways throughout the Milan subway system.
Check out a video of the campaign in action below: