Worried about subway ads getting marred by graffiti artists? One brand isn’t.
IKEA decided to take matters into its own hands, wheatpasting over its own ads in Milan subway stations, a la Banksy and Obey. Created to promote Milan Design Week, IKEA touted the campaign with the tagline, ‘People bring Design to Life’ by pasting stenciled-posters over its subway ads, transforming their traditional out-of-home ads into vibrant, living scenes– and street art.
A ballet dancer stretches on a chair, a knome sits atop a pile of magazines, and records and headphones lay scattered on the floor. All in black-and-white, the stenciled-posters bring contrast to the glossy, colorful ads, creating a visual sensation for subway riders.
IKEA didn’t stop with just graffitiing their own ads; the brand also plastered the stenciled-posters on turnstiles, steps, and walkways throughout the Milan subway system.
Check out a video of the campaign in action below: