Innovative Bra Safely Stores Your iPhone In A Secret Pocket

Innovative Bra Safely Stores Your iPhone In A Secret Pocket
Design & Architecture

This women's undergarment features a discrete compartment to hold your belongings.

Yi Chen
  • 30 april 2012

The JoeyBra has a discrete side pocket that allows the user to forgo her bag and wallet when going out. The compartment can safely store personal belongings such as an ID, credit cards, key, and even a mobile phone. The patent-pending design was created after a survey of 200 young women revealed that 95 per cent of them had trouble finding a place to put their belongings when going out, and 73 per cent of them had lost items due to insufficient pockets.

The JoeyBra is currently being featured on Kickstarter and has already raised 80 per cent of its pledged goal with 19 days to go. If you’re interested to see how the bra work, watch the video below:


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