Disney 3D Chalk Art Animates The Streets Of Covent Garden With Kinect

Disney 3D Chalk Art Animates The Streets Of Covent Garden With Kinect

Disney Pixar launches an interactive installation for kids in London to give a sneak peak into their latest game.

Tarik Fontenelle
  • 17 april 2012


To celebrate the launch of Kinect Rush: A Disney Pixar Adventure on Xbox 360, enigmatic “pavement” artists 3D Joe and Max created a three day interactive artwork installation in the heart of London’s Covent Garden last weekend. Using 3D street art to frame the experience, the duo painted images of some of Pixar’s best known faces, including character’s from well known children’s films such as Cars, Up and Toy Story, and encouraged kids to interact with the work of art. The installation included a treasure hunt, where children were encouraged to locate gold coins hidden in the tapestry of the image for a chance to win a Kinect console and a copy of the game.

The installation in essence mirrored the experience of playing the game itself: launching yourself into an interactive 3D experience, solving puzzles and uncovered hidden secrets, with the help of characters such as Buzz Lightyear and Mr. Incredible. The recent focus on merging physical and digital experiences through video games is proving to be both engaging and largely successful. With technology such as the Kinect further blurring those boundaries, expect to see further emphasis on the blending of these once polar concepts in the mediation of games, and, of course, in the gaming experience.

Kinect Rush: A Disney Pixar Adventure



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Today

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail Today

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Related Expert

Matt Farnell

Mobile Marketing & Location

Entertainment Today

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Today

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

Millennials Today

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Today

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Design & Architecture Today

Flower Pencils Create Cherry Blossom Petals When Sharpened

A Japanese stationary company developed the special implements in order to create unique shavings

No search results found.