Ad agency DLKW Lowe’s miniature poster campaign invites Londoners to tweet a photo if they spot one.
Advertising agency DLKW Lowe created this great poster campaign for Legoland Windsor, installing tiny Lego billboards around London and inviting passers-by to tweet #legolandminibreaks with a photo if they spotted one of them. The agency shared a Google Map of their locations to help people find the miniature advertisements. The nation’s smallest ever billboards promote different aspects of Legoland Minibreaks, including its resort packages, its new hotel, and the fact that kids go free.
Click through to see more images of the campaign: