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Minimalistic LEGO Blocks Portray Popular Cartoon Shows

Minimalistic LEGO Blocks Portray Popular Cartoon Shows

How many of these TV characters can you guess right?

Yi Chen


The latest ad campaign by LEGO includes simple colored building blocks against a pale cream background. On closer inspection, the simple colored-blocks come to life as popular cartoon characters. The TV shows portrayed include The Simpsons, South Park, The Smurfs, Teenage Mutant Ninja Turtles, and Sesame Street.

The clever ‘Imagine’ campaign was created by Jung von Matt, a Hamburg-based agency in Germany. Take a look at the ads below and see if you can guess the characters.

LEGO

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