menu

Marks & Spencer Wants You To Swap An Old Piece Of Clothing For A New One

Marks & Spencer Wants You To Swap An Old Piece Of Clothing For A New One
Advertising

The 'schwopping' campaign hopes to encourage shoppers in giving garments to charity when they buy new ones.

Yi Chen
  • 27 april 2012


British retailer Marks & Spencer has partnered with charity Oxfam to introduce a new shopping scheme called ‘schwopping.’ The philanthropic idea pushes the notion of ‘buy one, give one’ culture by encouraging customers to donate an item of clothing to charity whenever they purchase something new from the department store.

The schwopping scheme is part of M&S Plan A program that was launched in 2007 in partnership with Oxfam. Since its initial launch, Plan A has already collected over 10 million garments, which is equivalent to £8 million.

Marks & Spencer

+#advertising
+#retail
+Advertising
+campaign
+charity
+Clothing
+Culture
+customer
+department store
+donations
+Environmental / Green
+Fashion
+fashion / apparel
+Finance & Money
+Garments
+Marketing
+marks & spencer
+Money
+oxfam
+philanthropy
+recycling
+Retail
+second hand
+shopping
+UK
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.