Maybelline Recruits ‘Sh*t Fashion Girls Say’ Star To Launch New Campaign

The makeup brand teams up with the viral YouTube video star to help announce its latest spokesmodel, Charlotte Free.

Maybelline New York reveals its latest spokesmodel, Charlotte Free, this week on YouTube. The promo video stars Patrick Pope, creator of YouTube’s viral “Sh*t Fashion Girls Say” video. Pope, known as P’Trique in the video, parodies people who work in the fashion industry and is one of many uploaders inspired the original “Sh*t Girls Say” video. “Sh*t Fashion Girls Say,” which was released in mid-January as interest in the meme peaked, has been viewed around 1.1 million times on YouTube to date.

Maybelline’s video features Pope and more than a dozen fashionistas, including designer Betsey Johnson and Real Housewives of New York‘s Jill Zarin gossiping about who the latest face of the make up brand will be. The video has around 13,000 views so far, but is gaining popularity within the fashion world. The Twitter hashtag attached to the video — # TopChicret has trended in the New York area. Watch the innovative viral campaign video below:

Maybelline New York

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