The car manufacturer creates a cheeky ad campaign to launch its new model.
To promote the new MINI Roadster, the car manufacturer has turned a corner of Hollywood Boulevard into a “live and exotic” peep show. At a press of a button, the decadent velvet curtain raises to reveal the new car model rotating on a turntable. Complete with smoke, music, disco ball, and neon lights, it immerses the audience in a captivating and fun experience.
The live peep show will be open 24/7 until the end of the month. The clever outdoor display is part of MINI’s cheeky ad campaign with the tagline, “The new MINI Roadster. Now open for ogling.”
Click through the thumbnails below to see more images of the campaign: