37 % Of Shoppers Were Unable To Use In-Store Apps Because They Had No Internet Access [Headlines]
A new survey has reported that the number one reason that customers don't use interactive shopping aids is lack of connectivity.
- 5 april 2012
There is an obvious but often overlooked reason why in-store apps don’t always work: internet access. According to a new Deloitte consumer survey, 37 percent of smartphone-equipped shoppers have tried to use their phones in store but were thwarted by lack of internet connectivity. Business Insider