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37 % Of Shoppers Were Unable To Use In-Store Apps Because They Had No Internet Access [Headlines]

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A new survey has reported that the number one reason that customers don't use interactive shopping aids is lack of connectivity.

Dory Carr-Harris, PSFK
  • 5 april 2012

There is an obvious but often overlooked reason why in-store apps don’t always work: internet access. According to a new Deloitte consumer survey, 37 percent of smartphone-equipped shoppers have tried to use their phones in store but were thwarted by lack of internet connectivity. Business Insider

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