Art Breaks, created in collaboration with the Queen’s outpost PS1 and Creative Time, aims to reach an edgier audience.
MTV launched a new video series yesterday, as part of its goal to attract younger generations with edgier programs. Art Breaks, curated by MoMA PS1 and Creative Time, showcases ascendant visual artists and updates MTV’s legacy. The original series was shown in the 1980s and featured Keith Haring, Doug Aitken, Jean-Michel Basquiat, Kenny Scharf and Richard Prince at the beginning of their careers.
The first five videos in the new series debuted on MTV, its website, Facebook page and dedicated Tumblr. They come from Rashaad Newsome, Mickalene Thomas, Tala Madani, Jani Ruscica and Mads Lynnerup. Another series of videos by five different artists will be released at the end of the summer. Newsome said in a statement:
As a kid I remember being captivated by the videos and animations that MTV would air in between programming. I am so excited to be a part of this project as MTV has been a huge inspiration for me and I can think of no other place better suited to premiere ‘SWAG Vol. 2.’