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Filmmaker Uses Nike’s Ad Budget To Travel The World

Advertising

Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.

Yi Chen
  • 10 april 2012


Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand.

The end video is just as inspiring and reminds the viewer that life is a finite thing and therefore, people should make every moment count by trying something new and daring. Neistat can be seen in the candid shots wearing Nike’s latest product FuelBand. The high-tech bracelet is able to record daily activities like walking, jogging, or simply doing chores, and calculate the amount of energy used.

Watch the inspiring video below:

Nike

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