menu

Fragrance Company Recreates The Scent Of New Apple Products

Fragrance Company Recreates The Scent Of New Apple Products
culture

Fragrance company, Air Aroma, has produced an unique scent that is reminiscent of the opening the iconic products for the first time.

Alice Chan
  • 17 april 2012

Air Aroma collaborated with Melbourne-based artistic group – Greatest Hits – to create a unique fragrance that smells of an Apple product being opened for the first time. Artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn wanted to encompass the Apple product scent, right down to the smell of the plastic wrap covering the box, the printed ink on the cardboard, and the aluminum laptop. To source this particular scent, Air Aroma had to contact fragrance suppliers in the South of France to send samples of fragrances with the aroma of glue, plastic, rubber and paper. Air Aroma fragrance designers then used these samples as ingredients to create a range of signature blend fragrances. The blends, each with unique recipes were then tested in the Air Aroma laboratory until a final fragrance was ultimately selected.

The fragrance debuts in the artists’ exhibition in Melbourne – ‘De facto Standard’ where it will be diffused with the Air Aroma Aroslim diffuser for the duration of show. The Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase.

Air Aroma

culture
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home Yesterday

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive Yesterday

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home Yesterday

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture Yesterday

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Jeff Tangney

Social Media, Health, Enterprise Communication

Design & Architecture Yesterday

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health Yesterday

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities Yesterday

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health Yesterday

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed Yesterday

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture Yesterday

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture Yesterday

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment Yesterday

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising Yesterday

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising Yesterday

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia Yesterday

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.