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New York Boutique Helps You Find The Perfect Fragrance [Video]

New York Boutique Helps You Find The Perfect Fragrance [Video]
Retail

Perfume shop MiN offers bespoke concierge consultations to help shoppers discover their signature scent.

Emma Hutchings
  • 20 april 2012

MiN New York, a boutique perfume shop that specializes in curating unusual scents, offers a concierge service to help its customers find niche fragrances that suit their personal style. The one-on-one consultations can be arranged with house experts Chad Murawczyk or Mindy Yang, during which a bespoke profile is set up for each shopper as they work towards a signature scent or expanding their fragrance collection.

According to Racked NY, a customer’s profile is based on a series of lateral questions like “What’s your favorite day of the week?” and customers are then matched with fragrances by testing out a variety of scents. You can see their tour of the boutique’s perfume section in the video below:

MiN New York

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