A new project from an SVA student puts a personal twist on the NYC subway card.
We love it when designers take it upon themselves to improve the designs of objects in the public domain. In this project Melanie Chernock, a student at the School of Visual Arts, decided to take the popular New York City Metrocard and put her own twists on it, claiming that “Even though the current Metrocard design has been around for years, it could use a little updating.” According to her page on the Behance network:
The Metrocard Project is an ongoing project that aims to redesign the iconic New York City Metrocard in a fresh way. It was created for Gail Anderson’s Communication Design class at the School of Visual Arts… The card itself gets so much exposure and should be something thoughtfully designed. The purpose of the project is to show the many ways there are to design a better Metrocard and to promote better design within the city.
Click through the thumbnails below to see Chernock’s creative redesign: