menu

Nike Opens Its Fuel Band API To Developers To Create A More Useful Product

Nike Opens Its Fuel Band API To Developers To Create A More Useful Product
Advertising

What does the opening of Nike's interactive fitness platform mean for its customers?

Timothy Ryan, PSFK Labs
  • 7 april 2012

Nike most recent bid to enter into the crowded field of wearable fitness technologies is its Nike FuelBand, a rubber wristband that tracks user movement and links that data back to an iPhone application for real-time performance readouts. In a bid to further the usefulness and value of the personal technology, Nike has also opened the beta version of its NikeFuel API to developers interested in combining music with the wristband, marking the first time Nike has released an API of any kind. Developers will be able to use the API to hack together apps, platforms, and other technologies that can work together with Nike’s fitness offerings. Though the API is only currently available in a limited beta for developers who participated in the Backplane hackathon during SXSWi in Austin, Texas, the move likely signals wider API availability in the near future.

One example of what this API could eventually enable, is the Shuffle app, which creates radio stations based on location, environmental sounds, a user’s speed, the weather, and other forms of data to figure out which song to play next. The app monitors a person’s activities throughout the day to figure out when a person needs to hear what, with the display reflecting the mood of the current song playing – a sun for happy music or a cloud for sad music, etc.

By opening itself up to third party development, Nike has the opportunity to leverage the creativity of the crowd and expand the application’s capabilities beyond what its internal team has already envisioned. Though developers are focusing on music at the moment, Nike may soon turn to developers for ideas on visualizing fitness data or weaving social elements into its applications. As has been the case many times before, making an API available to a third party can spark imagination, innovation and ingenuity, oftentimes with unexpected results. For example, developers could leverage the massive troughs of data offered by Nike’s FuelBand to create ways for individuals to opt-in and share their fitness data with healthcare providers or insurance companies in order to receive added benefits or pay reduced rates, extending the value of the fitness monitoring device.

To be sure, the question of proper conduct regarding the opening up of user data to developers presents its own set of complications around privacy and security. At its most basic level, the conversation boils down to one of transparency and value for individuals. If I’m a Nike FuelBand user and I share my data, what do I get in return? With the widely documented stories of companies such as Apple and Facebook misusing their customer data, there is a more public conversation taking place about what this sharing and availability of personal information means for businesses and consumers. Without clearly spelled out explanations about how this data is being used and the incentives for sharing, there is still the potential for distrust, but exercises like Nike’s point to a future where both parties can benefit from a culture of openness.

Fuelband

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on PSFK.com. If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Abe Burmeister

Performance Fashion Entrepreneur

USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.