Athlete Runs Cross-Country For Nike To Show The Power Of Sports

Athlete Runs Cross-Country For Nike To Show The Power Of Sports

Jason Lester is trekking across the U.S. to share the message for Nike's 'Journey for a Better World' campaign to inspire hope and rally communities.

Emma Hutchings
  • 25 april 2012

Nike’s Better World – The Journey site uses digital storytelling to enable viewers to follow the mission of ultra-endurance athlete Jason Lester. On March 19th, he began a journey from New York City to Oregon, running and cycling 4,800 miles across the United States over 102 days. Along the way he is spreading the Nike message that a better world starts with sport, stopping at 39 Nike stores to share how sport inspires hope, instills discipline, raises confidence and rallies communities.

Nike’s Journey For A Better World Shows How Sport Changes Lives

You can follow his journey on Nike’s site, Instagram and Twitter for real-time updates and information about where he is currently traveling, how fast he’s moving and how many Nike Fuel points he has earned. You can also join Lester by using Facebook to RSVP to one of his stops along the way.

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Nike Better World – The Journey


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