menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Athlete Runs Cross-Country For Nike To Show The Power Of Sports

Athlete Runs Cross-Country For Nike To Show The Power Of Sports

Jason Lester is trekking across the U.S. to share the message for Nike's 'Journey for a Better World' campaign to inspire hope and rally communities.

Emma Hutchings

Nike’s Better World – The Journey site uses digital storytelling to enable viewers to follow the mission of ultra-endurance athlete Jason Lester. On March 19th, he began a journey from New York City to Oregon, running and cycling 4,800 miles across the United States over 102 days. Along the way he is spreading the Nike message that a better world starts with sport, stopping at 39 Nike stores to share how sport inspires hope, instills discipline, raises confidence and rallies communities.

Nike’s Journey For A Better World Shows How Sport Changes Lives

You can follow his journey on Nike’s site, Instagram and Twitter for real-time updates and information about where he is currently traveling, how fast he’s moving and how many Nike Fuel points he has earned. You can also join Lester by using Facebook to RSVP to one of his stops along the way.

<iframe width=”525″ height=”297″ src=”http://www.youtube.com/embed/wjDgXjaWsCQ?rel=0″ frameborder=”0″ allowfullscreen></iframe>

Nike Better World – The Journey

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store