menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Oakley Plans To Launch Its Own Brand Of AR Glasses

Oakley Plans To Launch Its Own Brand Of AR Glasses

Eyewear manufacturer has innovative technology to rival Google's 'Project Glass.'

Yi Chen


At the start of this month, Google secretly began testing its augmented reality goggles with selected employees. The prototype eyewear allows users to view messages, videos, maps, and images in real-time. Now, Oakley has confirmed that it’s testing similar technology that will rival Google’s ‘Project Glass.’

Colin Baden, CEO of Oakley, stated in an interview that:

As an organization, we’ve been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.

Oakley has been working on technology to produce head-mounted displays for nearly 15 years, and has 600 patents mainly relating to optical specifications. Baden refused to confirm if Oakley would produce its own pair of smart glasses, or if the company would only license its technology.

Oakley

{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store