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Oakley Plans To Launch Its Own Brand Of AR Glasses

Eyewear manufacturer has innovative technology to rival Google's 'Project Glass.'

Yi Chen
Yi Chen on April 24, 2012. @yiiee


At the start of this month, Google secretly began testing its augmented reality goggles with selected employees. The prototype eyewear allows users to view messages, videos, maps, and images in real-time. Now, Oakley has confirmed that it’s testing similar technology that will rival Google’s ‘Project Glass.’

Colin Baden, CEO of Oakley, stated in an interview that:

As an organization, we’ve been chasing this beast since 1997. Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.

Oakley has been working on technology to produce head-mounted displays for nearly 15 years, and has 600 patents mainly relating to optical specifications. Baden refused to confirm if Oakley would produce its own pair of smart glasses, or if the company would only license its technology.

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