Just when you think you know a brand, sometimes they still surprise you. Case in point, Pringle‘s adorable, and utterly hilarious new short on how sweaters (or “jumpers”) are made. While we’ve come to associate Pringle with the svelte image of Tilda Swinton lounging and foraging in the stoic Scottish highlands, along comes cartoonist David Shrigley who has created a humorous little promotional tidbit to celebrate the brand’s return to Milan Fashion Week.
In typical Shrigley faux-naive style, sheep are put through washing machines and drunken one-eyed sons are banned from the runway.
Intrigued? Take a look for yourself: