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PSFK Goes Shopping At STORY’s Innovative Retail Space [Need To Know]

See the outtakes from PSFK's Need to Know Magazine shoot at Rachel Shechtman's interactive, transactional storytelling experience.

Allie Walker
Allie Walker on April 28, 2012. @NYC_Allie

Catalina Kulzar recently visited STORY to capture some images for  PSFK’s Need To Know Magazine Volume 1, finding a store filled with colorful merchandise. ‘Color’ was the current theme of STORY, but had Catalina visited the store 6 weeks earlier or later, she’d have found an entirely different looking store.

That’s because STORY is a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store.  In our visit, founder Rachel Shechtman explained to PSFK STORY’s concept and how she’s changing the nature of retail to trans-actional storytelling.

Click through to see more colorful shots from our time at STORY:

Click the banner below to purchase the print version.

Original photography for PSFK by Catalina Kulzar

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