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PSFK Goes Shopping At STORY’s Innovative Retail Space [Need To Know]

PSFK Goes Shopping At STORY’s Innovative Retail Space [Need To Know]

See the outtakes from PSFK's Need to Know Magazine shoot at Rachel Shechtman's interactive, transactional storytelling experience.

Allie Walker

Catalina Kulzar recently visited STORY to capture some images for  PSFK’s Need To Know Magazine Volume 1, finding a store filled with colorful merchandise. ‘Color’ was the current theme of STORY, but had Catalina visited the store 6 weeks earlier or later, she’d have found an entirely different looking store.

That’s because STORY is a new physical, retail marketing experience that has the point of view of a magazine, changes like a gallery and sells things like a store.  In our visit, founder Rachel Shechtman explained to PSFK STORY’s concept and how she’s changing the nature of retail to trans-actional storytelling.

Click through to see more colorful shots from our time at STORY:

Click the banner below to purchase the print version.

Original photography for PSFK by Catalina Kulzar

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PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
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PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store