Customers can now see how clothes might look on them in a virtual change room.
Sizes can vary from store to store – you might be an extra small in one store, and then a medium in another. This inconsistency can be a frustrating issue, especially for online shopper who aren’t able to try on the clothes. Now, the company Fits.me aims to change this with their robotic mannequins that let shoppers try on clothes in a virtual changing room.
After inputting your measurements, you can adjust the size of the clothing item to see how it might fit according to your body shape. The innovation is made possible as the robotic mannequin is able to adjust in shape and size, allowing the retailer to map out how an item would look on people of different measurements.
The technology was created by a startup in Estonia and is now used by online retailers like Otto, Ermenegildo Zegna, Gilt, and Barbour. Fits.me revealed that in a survey of retailers who currently use the technology, an average of 57 percent had an increase in sales, and a 35 percent drop in the amount of returned goods.