Fashion pioneer gives his five favorite examples of the retail experience.
In our digitally infused world, more and more companies seem to opt for the click over the human touch. At PSFK, we believe that personal service still is critical in creating a differentiated experience. To investigate this theme further, we’re running a series of interviews with experts. We asked Simon Collins to make a list for us five great service experiences he cherishes. Simon is the Dean of the School of Fashion at Parsons The New School for Design and has led innovative change within the organization, helping the school become a leader in the industry. Here are Simon’s five favorite examples of excellent service:
Probably predictable, but in the best way possible. I love the Genius Bar–they can fix anything.
Better than Whole Foods and any other supermarket in NYC for that matter–it’s always all smiles, all of the time.
Duncan is his brand–he designs and sells his custom-made suits, a rarity these days. No one can speak more knowledgeably about their product than Duncan.
I am constantly looking for new sunglasses. Selima always carries the best brands and the salespeople are just as stylish as what they’re selling.
Similar to Duncan you can always find one of the two owners working behind the counter. They’re always there frosting cakes, ringing up the register and taking orders. They go out of their way to accommodate any request you have and are my favorite bakery in the city.
Simon Collins is the Dean of the School of Fashion at Parsons The New School for Design.