The automaker has launched an innovative campaign that is the first of its kind on the social network.
Sometimes, all you need is a bit of creativity (and a great deal of diligence) to come up with a “world’s first.” BBDO Argentina demonstrates this by showcasing what is now popularly billed as the “World’s First Commercial On Twitter” to promote the Smart Car. As a means of launching Smart Car Argentina’s official Twitter Page, the creative agency put together 456 140-character tweets to create a simple animation of a smart car travelling across a city. The “animation” sequence is reminiscent of basic rotoscoping and stop-motion animation as the viewer sees each tweet on the feed as a “frame” in succession, seen in the video below:
Viewers may also recreate the unique animation experience by viewing the Smart Car Argentina Twitter page and pressing the J and K keys to move forward and backward, respectively.