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Smart Car Creates Digital Flip Book On Their Twitter Feed

Smart Car Creates Digital Flip Book On Their Twitter Feed
Advertising

The automaker has launched an innovative campaign that is the first of its kind on the social network.

Don Michael Acelar De Leon
  • 12 april 2012

Sometimes, all you need is a bit of creativity (and a great deal of diligence) to come up with a “world’s first.” BBDO Argentina demonstrates this by showcasing what is now popularly billed as the “World’s First Commercial On Twitter” to promote the Smart Car. As a means of launching Smart Car Argentina’s official Twitter Page, the creative agency put together 456 140-character tweets to create a simple animation of a smart car travelling across a city. The “animation” sequence is reminiscent of basic rotoscoping and stop-motion animation as the viewer sees each tweet on the feed as a “frame” in succession, seen in the video below:

Viewers may also recreate the unique animation experience by viewing the Smart Car Argentina Twitter page and pressing the J and K keys to move forward and backward, respectively.

Smart Car 

BBDO Argentina

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