Soho House Rolls Out First “Diminutive” Members Club
The latest Mayfair addition to the global network of members-clubs offers creative professionals a new micro-experience.
The latest addition to Soho House’s global network of members-clubs offers creative professionals a smaller more intimate experience. The new club in London’s Mayfair neighborhood features exposed brick walls and a salon bar. The interior design is supposed to offer a feeling of faded glamour that runs through the space — with a mixture of new and vintage furniture alongside dining booths and fireside sofas. The “diminutive” work-dine-play space is the first of what the founder Nick Jones says are more ‘grown-up havens’ for their patrons. In an email to the members, Jones says:
The focus in Mayfair will be on a reduced and refined selection of drinking and dining choices, with less emphasis on events and facilities. Whilst the signature vintage furniture, booths and bespoke art collection you’ve come to expect are present, there are a few extra touches such as a piano for live music and traditional leather panelling.
…Although today’s unveiling is our first club opening in 18 months, a number of Houses are well and truly in the works for the end of this year and into next.
Click through the thumbnails below to see more images of the new members club in London: