menu

Starbucks Creates Lavish Interiors To Lure The French Consumers [Pics]

Advertising

Global coffee chain tries to entice Parisians with decadent renovations and designs.

Yi Chen
  • 5 april 2012


Our post yesterday attracted a lot of attention regarding how Starbucks is putting on a multimillion-dollar campaign in a desperate attempt to win over the French market. Starbucks has already renovated some of its retail stores around Paris to have more of a boutique atmosphere. These Starbucks stores feature plush lounges, grand designs, and a mixture of modern and traditional decor details.

The interior of the Starbucks coffee shops on Avenue de l’Opera and Boulevard des Capucines could be easily mistaken for a decadent cigar lounge or an opulent reading room. While the cafe in Carrousel du Louvre is more spacious and modern with plenty of products on display to lure consumers into sampling some of its blends.

Click through the thumbnails below to see more shots of the novel interiors:

 

 

Starbucks

+#advertising
+#design
+#retail
+Advertising
+Architecture
+branding
+business
+cafe
+coffee
+consumer insight
+culture
+Design
+drinks
+France
+gallery
+Interior Design
+Marketing
+Paris
+Photos
+pics
+Retail
+Shop
+starbucks
+store
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.