Utilizing Facebook’s new page layout, fashion magazine Lucky has started to post some of its major shopping announcements on the timeline. Fans can browse through these achievements in chronological order via its Facebook page. Some of the trivial news include when Lucky joined Pinterest, when the Model Alliance was founded, or when Lady Gaga launched her collection at Barneys New York. Lucky Magazine has a found a creative way to engage fans that builds on from the traditional use of the social network platform.
Fans are now spending more time on the page going through the timeline to find interesting facts about Lucky and other fashion-related news.