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When designers change their direction, they often lose old brand advocates in the process.

Allie Walker
Allie Walker on April 27, 2012. @NYC_Allie

The often emotional impact of falling out of love with a favorite clothing brand. NY Times

TOPICS: Fashion, Headlines, Retail, Work & Business
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Allie Walker

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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.

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