If forecasts are accurate, an additional 32 million Americans will have the disease, costing $549.5 billion in medical expenditures.

Allie Walker
Allie Walker on May 9, 2012. @NYC_Allie

Forecasts indicate that if obesity continues to grow at the current rate, 42% of Americans will be obese by 2030. Time

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Allie Walker

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Allie works in-house at PSFK as the content curator, researcher, and daily writer. A former analyst for the National Geographic Channel and OWN, all things media and advertising have her heart. When she's not busy researching the latest trends, you can find her running or updating her personal blog, JustAllie. She is also a regular contributor to Advertising Week.