Thought leader argues that advertisements for 4×4 jeeps could run alongside ones evoking the importance of listening or forgiving.

In a thought piece, the School Of Life’s Alain De Botton argues that we should try to build a more plural system of advertising – one where the traditional commercial messages paid for by corporations were balanced out by ones promoting ingredients of the good life as defined by a wide-scale poll of citizens. The thought leader suggests that advertisements for 4×4 jeeps could run alongside ones evoking the importance of listening or forgiving. School Of Life

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