Patrons could soon have their faces scanned to determine their age and gender.
SceneTap is a new app developed in San Francisco that can estimate the age and gender of scanned faces. It’s designed to be used in bars and clubs where bouncers can scan the faces of patrons. The demographics is then updated live on the user’s phone, displaying data such as crowd size, average age, and ratio of women and men. The information is able to help potential consumers determine if the scene is what they’re looking for.
The app uses biometric software to map out a grid overlaying the snapped up photo. By measuring distances between facial features, the algorithm is then matched to a database of gender, and average age.
Cole Harper, CEO of SceneTap, explained that the app doesn’t invade the customer’s privacy as images or measurements are not stored. Harper states that, “Nothing we do is collecting personal information. It’s not recorded, it’s not streamed, it’s not individualized.”