To promote British Columbia as a travel destination, its tourism board installed an over-sized device selling sporting gear in San Francisco.
Tourism British Columbia installed a large, 14-foot tall vending machine in San Francisco that attracted passersby in Justin Herman Plaza. The vending machine didn’t dispense the usual snacks and beverages, but rather large gifts to promote British Columbia as a travel destination. Some of the items included a bicycle, inflatable kayak, surfboards, and giant postcards.
Jacqueline Simpson, Marketing Manager, Consumer Programs, North America of Tourism BC said in a statement:
We hope that the installation will allow us to show the people of San Francisco the diverse range of travel experiences they can find in British Columbia, and invite everyone to come and try them for themselves this summer.
Watch the video below to see passersby lining up to use the vending machine: