Outdoor equipment manufacturer EVOC wanted to demonstrate just how durable its new backpack is with an innovative outdoor ad. The interactive billboard appeared on the side of a bus station that invited passers-by to experience the bag’s shock-absorbing effect by asking them to punch, kick or slam themselves into the ad. The billboard then displayed the amount of force asserted by the user before posting a photo and the result on its website. Users can also share the result on Facebook, helping to promote the ad even more.
EVOC’s Indestructible Billboard was created by ad agency Publicis. It’s a fantastic digital ad that includes gamification to encourage more shares and adds an element of fun so it doesn’t just come across as just an ad. Watch the video below to see how the campaign came together.