menu

Coca-Cola Collaborates With Celebs To Design New Tumblr Themes

Coca-Cola Collaborates With Celebs To Design New Tumblr Themes
Advertising

Beverage company hopes to attract younger consumers with custom-designed blog templates.

Yi Chen
  • 28 may 2012


Coca-Cola has asked five celebrities to come up with their own Tumblr theme, which people can freely use for their own blog. The initiative is part of Coca-Cola’s ‘Happiness Is’ Tumblr blog, where content such as photos, videos, and gifts are specifically aimed at teenagers.

The first celebrity to roll out his theme is Jason Derulo, where his template is inspired by one of his tattoos and relates to his new song ‘Undefeated.’ Derulo’s theme was unveiled last week and has already converted 50 Tumblr bloggers to using his template.

Watch the video below to hear Derulo explain his collaboration with Coca-Cola:

Coca-Cola Tumblr

+#advertising
+#culture
+#design
+#technology
+Advertising
+blog
+brand
+celebrity
+coca-cola
+collaboration
+consumer goods
+culture
+Design
+Marketing
+Media & Publishing
+Media & Publishing
+online
+technology
+tumblr
+web
+Youth
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Advertising february 23, 2017
Automotive february 23, 2017
No search results found.