The beverage giant changes its iconic logo to fit with a country’s natural language and writing style.
The Coca-Cola logo is one of the most recognizable designs in the world- it’s comprised of a distinctive cursive script with swooshes on the two ‘C’s’– or at least that’s how you’d describe the logo in America.
But in Somalia, while the design retains a cursive script style, two ‘K’s’ replace the ‘C’s’ in the logo, and in China, the logo is written in traditional Hanzi, or Chinese characters. Coca-Cola has adapted its logo design for international sales, taking on the appropriate writing style and language on bottles for more than 200 countries worldwide.
An excellent example of a truly global brand embracing multi-cultural marketing.