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Volkswagen’s Interactive Website Lets Users Navigate It With Their Eyes [Video]

Volkswagen’s Interactive Website Lets Users Navigate It With Their Eyes [Video]
Advertising

Webcam tracks your eye movements to control on-screen content.

Yi Chen
  • 21 may 2012


Volkswagen’s Amarok is a premium utility vehicle that recently launched a more powerful range with automatic transmission. To demonstrate this new hands-free feature, ad agency AlmapBBDO created an interactive website where users can navigate the content by only using their eyes, without having to use the mouse or press anything on the keyboard.

In addition, the website included an animation where the Amarok was tested on various terrains, such as mud, dirt, and road. Users can also control the vehicle on-screen with their eye movements. Watch the video below to see how the website worked.

Volkswagen

 

 

+#advertising
+#technology
+Advertising
+AlmapBBDO
+Automobile
+Automotive
+Car
+digital
+Entertainment
+interactive
+internet
+Marketing
+online
+technology
+Vehicle
+volkswagen
+vw
+web
+webcam
+website
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