menu

Facebook To Help Organ Donors Find Recipients

Facebook To Help Organ Donors Find Recipients
technology

Over 114,000 people are currently waiting for an organ transplant in the US and an average of 18 people die a day waiting for transplant. Mark Zuckerberg announced a change today that hopes to give more people the transplants they need.

Allie Walker
  • 2 may 2012

The life events section on the Facebook timeline chronicles important moments in a user’s life- the day they got married, started a new job, or bought a new house.

And today, Facebook announced a new section that will chronicle another momentous life event- when, where, and why a user became an organ donor.

Mark Zuckerberg explains why Facebook decided to add the organ donor status feature to users’ timelines:

People are using the same social tools that they’re using just to keep in touch with people on a day-to-day basis to solve these important social issues. So, we figured, okay, well, could we do anything that would help people solve other types of issues, like all of the people who need organ donations in the world? And we came up with this pretty simple thing which we’re hopeful can help out just in the same way that people have done all these other things.

According to the United Network for Organ Sharing, over 114,000 people in the United States are currently waiting for vital organ transplants–but because of the lopsided supply-and-demand of those giving organs and those needing organs, only about 25% of those waiting for a transplant (28,000 patients) received one in 2011, and an average of 18 people a day die waiting for an organ transplant because there aren’t enough organ donors to meet demand.

Zuckerberg, in an interview on May 1, said he hopes to leverage Facebook’s social network to bring a greater awareness to the issue:

What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends.  That can be a big part of helping solve the crisis that’s out there.

If a user is already an organ donor, she can add her organ donor status to her timeline (found under the health and wellness section of life events), and start sharing this information through her newsfeed (like any information on Facebook, users can control who gets the  news).  If a user is not a previously registered donor, the new feature helps direct unregistered users to the appropriate state donor registry.

The new feature shows promise for increasing awareness and organ matches– even before the organ donor status feature was announced, many people successfully used Facebook as a tool to find a match for needed transplants.

Watch a quick video below on how to update your timeline with your organ donor status:

Facebook

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Sports Debrief

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Benjamin Dyett

Digital Solutions, Tech, Systems

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.