Online Marketplace Looks To Disrupt The Freelance Game

Online Marketplace Looks To Disrupt The Freelance Game

Working Not Working founder aims to change the way creative professionals are hired.

Allie Walker
  • 25 may 2012

Hiring a freelancer can be frustrating, costly, and time-consuming, a problem Justin Gignac hopes to solve with his new site, Working Not Working. Justin, a freelancing veteran and former PSFK speaker, wants to streamline the hiring process and create a place for freelancers and the people who need them to easily find each other.

The mechanics of Working Not Working are simple: freelancers sign up on the site and create a basic profile of their experience, skills, rate, and experience, and availability. Hiring managers can search for freelancers or follow their favorites by collecting their profiles all on one dashboard. The page sorts the freelancers based on availability, and hiring managers are notified when someone becomes available. Working Not Working, is an invite only site- Justin and his team hand-pick the freelancers on the site so hiring managers can feel confident they’re hiring qualified and high-quality candidates.

It’s free for freelancers to post their information, and hiring managers pay a flat fee of $275 a month or $2,750 a year to have access to the site- much less costly and more efficient than traditional talent searches.

PSFK asked Justin about the inspiration behind Working Not Working and how he plans to disrupt the freelance industry:

I started Working Not Working with my partner, Adam Tompkins. We’ve both spent years freelancing, along with a lot of our friends. We were amazed at the huge disconnect between all of these talented freelancers looking for work and the companies looking to hire them. Many of the best creatives are freelancing, and doing it by choice. They’re the ones talented enough to stay busy and make a living while also pursuing their passions. These people inherently aren’t wired to self-promote so we want to enable them to spend less time networking and more time making. On the flip side, hirers spend hours and hours a week on the phone and email trying to track freelancers down for their projects and it usually comes down to the same handful of people in their rolodex.

For a creative industry focused on innovation, the old model of finding talent was ridiculously antiquated. Often agencies are so desperate for talent that they go with the only warm body available instead of finding the perfect person for the assignment. Or they spend hundreds of thousands of dollars a year to outside staffing resources. This just seemed like something that was waiting to be done.

Working Not Working launched earlier this week with a curated community of over 700 freelancers and 200 hirers. The site is currently focused on the advertising industry, matching freelance art directors, copywriters, producers, designers, and developers with hiring managers, with plans to expand to the production, post-production, and publishing industries soon. Working Not Working also serves as a social community, with freelancers able to connect with each other as well as recommend/vouch for friends.

Working Not Working


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