After pulling ads in 2009 for the big game and returning in 2011, the auto maker decides again to leave the Super Bowl, refusing to pay price hikes.

On the tails of announcing the decision to pull all of their sponsored Facebook ads, GM announces the brand will not advertise in the 2013 Super Bowl. Joel Ewanick, GM’s global marketing chief, said that although he believes advertising in the Super Bowl is effective, ads have become too expensive to justify the cost. WSJ

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