menu

GM Will Skip Advertising In The 2013 Super Bowl [Headlines]

Advertising

After pulling ads in 2009 for the big game and returning in 2011, the auto maker decides again to leave the Super Bowl, refusing to pay price hikes.

Allie Walker
  • 24 may 2012

On the tails of announcing the decision to pull all of their sponsored Facebook ads, GM announces the brand will not advertise in the 2013 Super Bowl. Joel Ewanick, GM’s global marketing chief, said that although he believes advertising in the Super Bowl is effective, ads have become too expensive to justify the cost. WSJ

+#advertising
+Advertising
+Automotive
+Facebook
+GM
+Headlines
+Marketing
+strategy
+Super Bowl
+technology
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT Yesterday
Technology Yesterday
No search results found.