menu

Grocery Store Installs Life-Sized Holograms To Greet Shoppers

Grocery Store Installs Life-Sized Holograms To Greet Shoppers
Advertising

Asda supermarket chain successfully trials virtual assistants that help customers in-store.

Yi Chen
  • 11 may 2012


One of U.K’s largest grocery chains is considering launching virtual store assistants after its trial in January proved to be “very successful and popular with customers.” During this period at the ASDA store in Milton Keynes, these life-sized holograms were placed in the aisles and greeted shoppers as they approach and provided information on the store’s 10 percent price guarantee.

An Asda spokesperson commented that although the retailer is very interested in the technology, there have been not set plans to use virtual store clerks nationwide. The technology is developed by Tensator, the company behind virtual boarding agents found at selected airports.

Asda

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.